Name
Larry Trink
About
Content writer and strategist for digital and traditional media.
Expert interviewer of subject matter experts.
Prepares insightful creative briefs and powerful copy strategies.
Series 6 licensed and is able to explain complex products/services in easily understandable terms.
Has extensive thought leadership, direct marketing, CRM, lead generation, business-to-business and business-to-consumer brand advertising experience.
Is skilled at managing cross-functional projects, creative resources and compliance reviews.
Adaptable to the needs of agencies and in-house creative services of all types and sizes.
Resume
Experience
Copywriter (non-employee; approved contractor)
Bank of America
Senior Writer
Lincoln Financial
Creative Lead/Senior Copywriter
Merrill Lynch
Chief Creative Officer/Owner
Creative Direct
Education
BA
Colgate University
MBA
Washington University in St. Louis
Awards
ASTRA AWARD NJ Communications Advertising and Marketing Association
Echo Award Direct Marketing Association
Lead Generation Award
FCS Portfolio Award - Multi-Media Financial Communications Society
Clients
- Fidelity Investments
- AXA/Equitable
- MasterCard BusinessCard
- Prudential Advertising
- JPMorgan Chase
- Unisys
- Kleinhandler Corp
- Covestor
- Merrill Lynch
- Lincoln Financial
Specialties
- Financial Services
- Customer Relationship Marketing
- Digital Content
- Long-Form Copy
- Direct Response
Skills
- Copywriting
- Social Media
- Marketing
- Content Strategy
- Brand Positioning
- CRM
- Direct Mail