Name

Larry Trink

About

Content writer and strategist for digital and traditional media.

Expert interviewer of subject matter experts.

Prepares insightful creative briefs and powerful copy strategies.

Series 6 licensed and is able to explain complex products/services in easily understandable terms.

Has extensive thought leadership, direct marketing, CRM, lead generation, business-to-business and business-to-consumer brand advertising experience.

Is skilled at managing cross-functional projects, creative resources and compliance reviews.

Adaptable to the needs of agencies and in-house creative services of all types and sizes.

Experience

Copywriter (non-employee; approved contractor)

Bank of America

Senior Writer

Lincoln Financial

Creative Lead/Senior Copywriter

Merrill Lynch

Chief Creative Officer/Owner

Creative Direct

Education

BA

Colgate University

MBA

Washington University in St. Louis

Awards

ASTRA AWARD NJ Communications Advertising and Marketing Association

Echo Award Direct Marketing Association

Lead Generation Award

FCS Portfolio Award - Multi-Media Financial Communications Society

Clients

  • Fidelity Investments
  • AXA/Equitable
  • MasterCard BusinessCard
  • Prudential Advertising
  • JPMorgan Chase
  • Unisys
  • Kleinhandler Corp
  • Covestor
  • Merrill Lynch
  • Lincoln Financial

Specialties

  • Financial Services
  • Customer Relationship Marketing
  • Digital Content
  • Long-Form Copy
  • Direct Response

Skills

  • Copywriting
  • Social Media
  • Marketing
  • Content Strategy
  • Brand Positioning
  • CRM
  • Direct Mail